Running a Google Ads campaign is surely one of the most easiest and efficient ways to find and attract potential customers to your business website, however if you do not optimize your Google Ads campaigns you might never actually tap into its maximum potential. One of such optimization techniques that a lot of advertisers generally overlook is the usage of a feature called as Google Ads Ad extensions.
Firstly, what are Google Ads Ad Extensions?
Ad Extensions is a feature in...
If you have already given a shot at running Google Ads campaigns to increase your sales, you should know that it’s not an easy task. The biggest challenge faced by Google Ads advertisers is not attracting traffic to their website but increasing the number of sign-ups, leads and purchases (Conversions in other words). The solution to this challenge is to optimize your campaigns using certain factors that can actually help you in boosting your Google Ads conversions.
And this article...
This article will focus on the top 8 Google Ads Hacks that you can use to optimize your Google ads campaigns to their maximum potential.
One of the keys to successful advertising using Google Ads is to completely understand and utilize all the features and tools that Google Ads has to offer.
The challenge here is to find out how you can hack in and leverage each of these features to their maximum potential in order to make your Google Ads...
The number of twitter users has been growing each year. Users always get confused about whom to follow on twitter. As per trends in 2020, this is the list of ‘Top 10 Twitter influencer to follow in 2020’
1) Elon Musk (31.7M followers)
CEO of Tesla, Elon Musk, is very active on twitter. He doesn’t just talk about new innovation in his Companies Tesla and Spacex but also asks for feedback. The best thing about him is that he speaks his...
1. Digital Scholar
Year Founded: 2019
Founder Name: Sorav Jain
About the Institutes :
Digital Scholar started in Chennai in 2019 as an extension of echo me (Social Media & Digital Marketing Agency) by Sorav Jain. The creation of Digital Scholar came about with the intention of addressing the graduate-employee skills gap in the industry. Striving to create graduates that seamlessly integrate into the role assigned to them. They focus on building customized teaching patterns that suit the needs of Students, Corporate professionals and Entrepreneurs.
It’s said that “The Life of a Digital Marketers in the Hands of Google!”
Many digital marketers relate to that, and many still think they can play around the algorithm. Doesn’t matter how much we try to trick Google; after all, it’s all on the algorithms that they come up with, and we strive to meet the milestones.
Same way, Search Engine Optimization is an activity where everyone is trying to compete and rank their websites on the top. And the...
ORM or Online Reputation Management has become very valid over time in Digital Marketing. What people talk about your business online, matters a lot to your brand as you are continuously investing in it! ORM helps you to get feedback and reviews from people in various ways. Such feedbacks can be from people who have taken and tasted your products or services to those as well who don’t have any clue about it. Therefore, it becomes difficult to manage...
While most of the social media platforms now have their own fully integrated advertising system, Facebook still reigns in terms of features, insights, and audience.
As a business, this means Facebook is the ideal place to start.
Here are the top 5 benefits of why businesses should use Facebook for advertisements.
Facebook advertising is one of the most targeted forms of advertising.
It’s fast and drives immediate results.
A primary benefit of Facebook advertising is its ability to reach your prefered audience.
All of you must be familiar with Facebook. As a business, you might have realized the potential of Facebook and created a business page also.
But is your Facebook page optimized for SEO?
Now, you might point out that SEO is for websites. You are correct, SEO is normally associated by many as a technique or set of strategies only used for websites.
Here is the deal..
There is a strategy called Facebook Page SEO optimization which every Facebook page owner needs to...
Businesses have been using Facebook advertising for quite some time now. And advertising on Instagram is gaining more and more popularity among many businesses trying to promote their products/services on social media.
Are Instagram ads effective?
This is a question that comes to the mind of many businesses as the image of Instagram is that of a photo-sharing app. However, from the time Facebook took over Instagram in 2013, Instagram has evolved into one of the most popular social media platforms...
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